Marketing plans for furnace companies start at $2,998 a month and websites at $3,500, using the same published prices as HVAC.Agency. Sales and operations systems work (the home visit, option sheets, memberships, dispatch, follow-up and reporting) is scoped to your company and quoted in writing. You can start with the 7-day free trial, which asks for no credit card and carries no lock-in.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
These plans bring in the leads that your sales and dispatch systems then convert. All prices are in Canadian dollars, before tax.
| Plan | Price | What it includes |
|---|---|---|
| Starter | $2,998/month | An SEO-built website with service pages, your Google Business Profile and local SEO, a basic Google and Meta ads setup, hosting and upkeep, and a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content, paid ads across several channels, retargeting, a CRM connection, review requests and a report every week |
| Elite | $8,998/month | Growth, then video marketing and PR outreach on top; a named account manager, a dashboard that updates in real time, a strategy call monthly and reporting shaped to you |
The Growth plan's CRM integration and weekly reporting connect directly to the quote follow-up and owner reporting systems on this site.
Websites
| Package | Price | What it includes |
|---|---|---|
| Essential | $3,500 one-time | Five to seven custom pages, delivered in two to three weeks; hosting and maintenance then run $149/month |
| Professional | $6,500 one-time | Ten to fifteen pages designed around conversions, delivered in three to four weeks; hosting, maintenance and CRO then run $249/month |
| Enterprise | $12,500 one-time | No cap on pages or locations, delivered in four to six weeks; full management then runs $449/month |
Sales and operations systems work
Systems projects are quoted in writing. We do not publish a price list for them because the work depends on your company size, how many advisors and dispatchers you have, what tools you already use and which system we start with.
What drives the scope:
- Number of people to train. One owner-advisor is quicker than four advisors and two dispatchers.
- Starting point. Repairing an existing membership plan is different from designing one.
- Tools. Working inside a CRM or job software you already use is faster than building around spreadsheets, though both work.
- Field testing. Ride-alongs, call reviews and a review after the first cold week add time and value.
You will see the scope, timeline and price in writing before anything starts.
Tax
Prices are in Canadian dollars. Sales tax is added based on your province: GST/HST based on your province (GST and QST in Quebec). As of October 2026, CRA rates are 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, the Northwest Territories and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; and 15% HST in New Brunswick, Newfoundland and Labrador and PEI. Quebec clients pay 5% GST plus 9.975% QST. For shops in BC, Manitoba and Saskatchewan, provincial sales tax appears on an invoice only where it applies to the service itself. The CRA's rate page lists current rates.
How to choose
A simple way to decide where to spend first:
- If leads are thin, start with a marketing plan. Starter suits a single-location shop; Growth suits shops that want CRM integration and weekly reporting.
- If leads are fine but revenue is not, start with one systems project, usually quote follow-up or the comfort-advisor process.
- If both are weak, fix the system that wastes the most leads first, then add marketing. Paying for leads that go unanswered is the most expensive mistake in the business.
A quick test: if your booked-estimate rate is below half of your calls, or more than a third of your quotes have no follow-up, start with systems.
The full plan details are on HVAC.Agency's pricing page. For questions about contracts and ownership, see the FAQ, or call, text or email to get a written quote.
Frequently asked questions
Why isn't systems work priced on this page?
Because the scope varies a lot. A two-truck shop needing a follow-up cadence is a very different project from a multi-advisor company rebuilding its option sheets and dispatch rules. We quote each project in writing after a short look at your numbers.
Is there a contract or lock-in?
There is no lock-in. Terms for each engagement are confirmed in writing in your proposal, so you know exactly what you are agreeing to before work starts.
What does the 7-day free trial include?
During the trial week we audit your digital marketing, test how your website performs, analyse your SEO and benchmark you against local competitors. You will not be asked for a credit card.
How is tax charged?
Prices are in Canadian dollars, with GST/HST added based on your province (GST and QST in Quebec). In BC, Manitoba and Saskatchewan, PST is charged on top only where it applies to that particular service.
Sources
- Canada Revenue Agency: GST/HST rates by province (2026-10-23)
- HVAC.Agency pricing (2026-10-23)