Sales and operations systems for New Brunswick heating companies

What New Brunswick homes run on

In 2023, about 39% of New Brunswick households heated mainly with electricity and about 6% with wood, while heat pumps were the main system in about 27% of homes (Statistics Canada). Moncton, Saint John and Fredericton lead the market, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston behind them.

That mix gives your advisors four common visit types:

1. Heat pump home that needs reliable backup in the coldest weeks.
2. Electric furnace or baseboard home looking at a heat pump with ducted backup.
3. Oil home weighing a conversion.
4. Older furnace replacement where the owner wants the same system.

Each one needs its own opening questions. The comfort-advisor sales process gives every visit type a short, written checklist.

Bilingual sales materials

New Brunswick is Canada's only officially bilingual province. The Official Languages Commissioner's office explains that the law gives people the right to provincial government services in English or French, but does not require private businesses to be bilingual. For a heating company, bilingual materials are still smart business, especially in the Moncton–Dieppe area and the north.

A practical setup: option sheets, membership agreements and follow-up texts prepared in both languages, with the customer's preferred language recorded when the call is booked.

Programs and the option sheet

As of October 2026, NB Power's Save Energy NB lists the Total Home Energy Savings Program, which covers energy-saving renovations including heating, and an Enhanced Energy Savings Program for income-qualified homes. The NB co-delivery of the federal oil-to-heat-pump grant closed to new registrations on 30 June 2026, with upgrades due by 31 March 2027 (Save Energy NB). Confirm all program details with the administrator.

For operations, that deadline is a scheduling task. If your company has registered oil-conversion customers who have not yet had the work done, put them on a dedicated list, book them before the winter peak where possible, and track the list weekly on your owner scoreboard.

Season and dispatch

Fundy-coast towns see somewhat gentler cold than inland and northern communities, but every part of the province gets a proper snowy winter. With many homes on heat pumps, the busiest dispatch days are often the deepest cold snaps, when backup systems are tested. Prepare for that:

• Before December, call each heat pump member to confirm their backup heat works.
• Keep a short script for "my heat pump is blowing cold air" calls, so the office can sort true no-heat from defrost cycles.
• Hold early-morning slots during forecast cold for backup failures.

The dispatch and capacity service builds this into your board.

Regulators to know

Technical Inspection Services in the Department of Public Safety handles inspections and permits for gas, propane, electrical and plumbing work, among others, and licenses certain contractors. Licences and permits belong to the installing contractor; we link this for context only.

Starting with us

A good first project in New Brunswick is a bilingual option sheet and follow-up cadence, followed by a membership plan that includes a pre-winter backup check. The membership capacity guide shows how many members your shoulder season can hold.

Fees are in Canadian dollars plus 15% HST in New Brunswick; see pricing. Call or text (604) 632-4959, or email Ali@Sedighi.ca. We meet in person or by video call, and a short text is a good way to begin.